About

LI YIN YAP 

As a kid, I'd take sheets of plain A4 paper and bound them together haphazardly with staples. I was the proud author and illustrator of hundreds of flimsy picture books, and wasn't ever bothered that my family were my only readers. 

Growing up, I was given opportunities to tell the stories of others, to the readers of magazines and newspapers. These stints gave me a reason to get up in the morning, no matter how ungodly reporting times were. 

Now, I still find immense joy and pleasure telling stories, albeit in a slightly different manner. As a marketer working in tech, I seek to accurately represent users in the stories we tell to our product teams and consumers. 

Born and raised in the sunny island of Singapore and currently based in chilly Dublin, how I spend my free time remains consistent between the two cities. You'd probably find me in the kitchen baking a batch of chocolate fudge cupcakes, or sipping on a warm cup of Milo (well, it's probably hot chocolate in Ireland) with a good book in hand, as Honne or Watsky plays in the background.